How to, learn, improve, this landing page is the solution to the problem that brought them here, the answer to the question

Create a curiosity gap: the one thing that solves your problem or answers the question

Quick and easy, the fastest way to

Need to stay updated specially on things they did not know about

CTA button

Emphasize what you will do for them, not what they must do to get it.

at least 10x10mm

identifiable as a button shape

3d effect i.e. shadow


If you just rotely put the call-to-action above the fold, you may be making “the ask” before your potential customer sees the value in why they should act. Or, sometimes, before they even know what you’re asking. A long, ugly page with a call-to-action “buried” below the fold can outperform this so-called “best practice.


contrast and clarity


  • pepper with benefit
  • at least 16px
  • contrast the background
  • line length of 50-75 characters.
  • 120%-140% of the type size:
  • two to three-sentence paragraphs/blocks maximum.
  • hemmingway efficiency
  • small, no jargon, don’t be ambiguous


epic hero shots

hero shot vs product shot: what i will be, what i will be able to do vs what i will have

Are you a [persona – designation] that needs to [JBTD]? Do you feel [pain]. Wouldn’t it be great to [gain]? There is a way to [service] so that [JBTD reworded] and [gain reworded].

A framework for PS will. A WA frees you from the bond of

While they can be taken separately, these two courses work so well together it made sense to offer them as a bundle.

Isn’t it about time you did something about

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